Seasonal Marketing Campaigns: Creative Direction Across Key Markets
Client
Artists & Fleas
Role
Creative Director / Brand Designer
Scope
Multi-City Marketing Campaigns, Creative Direction, Custom Illustration, Photography, Social Media Strategy, Event Activation
Artists & Fleas, a marketplace for artisans, and Regeneration, a Gen Z-focused secondhand brand, needed distinct multi-market campaigns across New York, LA, and Atlanta—each with its own flair, but unified under one cohesive creative direction. My job was to build seasonal campaigns that could connect with diverse audiences, avoid holiday clichés, and drive engagement both online and in-person.
Winter Campaign
The holiday campaign was designed to be inclusive and visually striking without relying on traditional holiday clichés. Custom winter illustrations were developed—abstract and festive—providing the foundation for a multi-channel rollout. The campaign spanned subway posters, social media content, email campaigns, and event activations.
I directed and collaborated closely with the photographer to ensure the visuals aligned with the brand's aesthetic, handling the editing process to maintain a polished and cohesive look. Event banners and interactive social media templates encouraged user engagement, extending the campaign's reach both in person and online.
Spring & Summer Campaign
For summer, I tapped into nostalgia, using retro-inspired patterns and playful imagery to bring a sense of fun and warmth to the markets. I led the charge on multi-channel execution, including banners, social media posts, retro-themed GIFs, and interactive in-person elements that drove foot traffic and digital engagement. Bright, vibrant photography captured the energy of each event, building excitement both on the ground and across platforms.
