I aimed to revitalize Desert Works Propulsion's (DWP) online presence and brand identity. With DWP boasting over 80 combined years of aerospace engineering expertise, I aimed to showcase their position as pioneers, experts, and innovators. By leveraging their unparalleled experience, I led the initiative to refine their brand identity, highlighting their industry-leading status and demonstrating the cost-effectiveness of partnering with DWP compared to assembling an in-house team with equivalent expertise. I aimed to elevate DWP's brand perception through strategic design and branding decisions and solidify its reputation as a trailblazer in aerospace technology.

OBJECTIVE

As the strategist for this project, my primary objective was to orchestrate a comprehensive transformation of Desert Works Propulsion's (DWP) brand identity and online platform. With DWP's distinguished reputation in aerospace engineering, boasting over 80 combined years of expertise, I aimed to solidify its position as an unrivaled industry leader and attract new leads. Beyond mere rebranding, the project was a strategic endeavor to fortify DWP's digital footprint. It made significant strides in improving accessibility compliance and optimizing SEO strategies to amplify visibility and broaden its reach within the aerospace sector. Through meticulous design and strategic planning, I sought to position DWP as the go-to choice for innovative propulsion technology, captivating audiences and paving the way for unparalleled growth and recognition in the industry.