Branding + social media strategy for a creative agency

Client

Disco Ave

Role

Creative Director / Brand Designer

Scope

Branding, Website Design, Social Media Strategy and Assets

Disco Ave wanted to create a bold, non-traditional brand that embodied empowerment without falling into the usual “pink” visual tropes. I led the creative direction for their branding, website, and social media campaign, ensuring that the final result felt groovy, rebellious, and genuinely empowering—everything that Disco Ave stands for.

Creative Strategy

Disco Ave needed a brand that was bold, retro, and unapologetically fun—something that stood out and made an impression. I created a visual identity filled with vibrant colors, playful retro characters, and bold designs that captured Disco Ave’s rebellious energy.

Website Design: The website became a canvas for Disco Ave’s unique vibe. I designed a dynamic, eye-catching site with bold typography, retro illustrations, and a clean, intuitive user experience. The design made it clear from the moment you land that Disco Ave is all about breaking the mold while delivering top-notch creativity.
Social Media Campaign: I developed a series of custom retro characters, GIFs, and animated graphics that showcased Disco Ave’s playful spirit. The bright colors and quirky designs were meant to engage and entertain, making the brand impossible to ignore in a crowded feed. The messaging was clear: Disco Ave isn’t here to fit in—they’re here to stand out.

Results

The launch of Disco Ave’s new brand and website made an immediate impact. In the first three months, the LinkedIn following increased by 170, and the website recorded an average 2-minute read time per page, showing strong engagement from visitors. Beyond the numbers, the real highlight was successfully branding and launching a creative agency that stands out with a bold, retro aesthetic, setting Disco Ave apart in a crowded market.