Nostalgic, Interactive Podcast Experience
Client
Did We Just Become Best Friends [Startup]
Role
Creative Director / Mural Designer
Scope
Brand Identity, Podcast Cover Art, Social Media Strategy + Assets, Website Design and Development
.webp)
.webp)
Challenge
In a post-pandemic world where digital connections became lifelines, Did We Just Become Best Friends (DWJBBF) set out to create more than just a podcast—it aimed to build a virtual clubhouse, a place where listeners could relive the joy of childhood friendships. My task was to bring this vision to life through vibrant, playful branding that captures nostalgia while feeling fresh for today’s audience.
BF Podcast is on a mission to redefine podcasting by infusing it with the spirit of old-school fun and the nostalgia of building friendships over shared experiences. Through vibrant design and engaging content, we aim to create a digital space where listeners feel like they're stepping into a virtual clubhouse filled with laughter and camaraderie.
Solution
Drawing from 90s nostalgia, I developed a brand identity full of bright colors, playful illustrations, and punchy typography. From the podcast cover art to social media visuals and a user-friendly website, every element reinforced the carefree joy of childhood. The design was carefully crafted to make listeners feel like they were entering a world of fun, friendship, and inclusivity.
#3BB5A9
TAMIGOTCHI TEAL
#EBC500
GOLDEN ARCHES YELLOW
#8266AC
PURPLE RAIN
#E85E37
SNACKTIME ORANGE
Results
In its early stages, the project achieved notable milestones that exceeded initial expectations. Setting out to secure 20 reviews on each podcast platform and attract 50 new followers post-launch, the brand not only met but surpassed these targets, laying a sturdy foundation for future growth and engagement. This early momentum underscores the project's potential to resonate with its target demographic and make a meaningful impact in the podcasting landscape.
​
In essence, the journey of building this podcast brand reflects the power of storytelling, creativity, and a steadfast commitment to fostering genuine connections in a digital age. It serves as a testament to the enduring allure of authenticity, inclusivity, and the shared human experiences that unite us all.
