Branding office spaces and experiences

Client

Sentilink

Role

Creative Director / Mural Designer

Scope

Office Branding, Custom Illustrations, Murals, Employee Merchandise, Social Engagement Strategy

SentiLink wanted to transform their office spaces into creative hubs that would inspire employees and leave a lasting impression on visitors. I was tasked with bringing that vision to life by creating custom, vibrant branding that reflected both the company’s innovative spirit and the unique culture of each office location.

Creative Strategy

Each office required a unique, location-specific approach that still maintained brand consistency across the board. My goal was to create environments that energized teams, fostered creativity, and left lasting impressions on both employees and visitors.

Austin: Designed a three-wall mural that combined SentiLink’s values with iconic Austin landmarks, resulting in a dynamic, visually engaging workspace.
Los Angeles: For LA, I created a one-wall, three-piece art installation featuring duotone photography in brand colors, paired with custom illustrated posters. The designs captured the spirit of LA while maintaining SentiLink’s sleek, modern aesthetic.
Seattle & San Francisco: Designed a one-wall mural for Seattle and a three-piece poster series for San Francisco, blending local culture with SentiLink’s brand to create inspiring workspaces.
Branded Merchandise: Developed a full suite of custom merchandise—including t-shirts, mouse pads, Zoom backgrounds, animated desktop wallpapers, and stickers—for offices across NYC, Denver, San Ramon, Chicago, and more. These items not only enhanced the visual identity of each office but also deepened the connection between employees and the brand.

Custom illustrated mural for Sentilin office in Austin, TX featuring Sentilink's vision, mission and landmarks from Austin.

Achievements + Impact

One of the project's main challenges was striking the right balance between professionalism and creativity, especially considering SentiLink's role in fraud and risk solutions. To overcome this challenge, close collaboration between the creative team and SentiLink's internal stakeholders ensured that the final designs were engaging and aligned with the company's brand values.

The implementation of the office branding elements received overwhelmingly positive feedback from employees, visitors, and company leadership. Employees expressed gratitude for the vibrant office environments, while visitors were impressed by the creativity and authenticity of the designs. The project succeeded in transforming SentiLink's physical spaces and contributed to a renewed sense of pride and camaraderie among employees.

In conclusion, this project has been a significant success. I effectively transformed SentiLink's office spaces into inviting and vibrant environments through strategic branding and creative design. From the captivating murals to the thoughtfully designed swag, every element has fostered a sense of pride and camaraderie among employees.